What we take off your desk
Four systems, working quietly in the background of your sales day.
Each one is built to give your agents back the hours that admin quietly takes. Together they cover most of the work that stops a deal from progressing on any given day.
01
Every prospect kept warm.
The pain
Prospects register on your website, walk into your branch, or hand over their details at a viewing. And then, quietly, they go cold. Not because they lost interest, but because there was never quite enough time in the week to keep them warm. Weeks later, they buy a house through the agency down the road, using their money that was never really lost, just neglected.
What FRET does
- Every registered buyer gets a personalised list of matching properties, sent automatically each week in your agency's branding.
- New instructions are pushed to the right buyers within hours of going live, not weeks.
- Every open, click, and reply is tracked, so your agents can see at a glance who is warming up and who has gone quiet.
- Buyers who go quiet get a gentle nudge on your behalf, not a spam blast.
What your agents notice
The morning starts with a short list of buyers who have engaged with something in the last few days. Those are the phone calls that pay. The rest of the list is being kept warm without anyone lifting a finger.
02
Every new instruction matched to the right buyers.
The pain
A new instruction comes in. Somewhere in your CRM, on someone's whiteboard, or in a shared spreadsheet, there is a list of buyers who might want it. Matching the two by hand takes time nobody has. So either it gets rushed, or the property sits for a few days before the right buyers hear about it, and a competing agent gets there first.
What FRET does
- Every buyer's requirements (price, area, size, type, must-haves) are held in one place, quietly kept up to date.
- The moment a new instruction lands, it is checked against every registered buyer automatically.
- The buyers who fit are put in front of the agent who owns the relationship, ready for the call.
- If a buyer is a perfect match, they hear about the property before it hits the portals.
What your agents notice
By the time a new instruction is live, the agents already know who to ring. No spreadsheets, no cross-referencing, no wondering whether anyone has been in touch yet.
03
Every deal chased to completion.
The pain
A deal has been agreed. In theory, the hard work is done. In practice, this is where deals quietly stall. Solicitors go quiet. Mortgage brokers wait for documents nobody chased. Vendors ring the office wanting an update. Every day a deal drifts is a day closer to it falling apart. And chasing all of it takes hours your agents would rather spend winning the next instruction.
What FRET does
- Every open sale is tracked in one place, with a clear view of who owes what.
- Polite chase-ups are sent automatically to solicitors, brokers, and buyers on your behalf, on the schedule you agree.
- Anything that looks like it is drifting gets flagged for a human phone call.
- Vendors get proactive updates so they stop calling the office to ask.
What your agents notice
A single view of every open deal, with the ones that need a human touch clearly marked. The rest is being nudged along without anyone typing a chase email at nine o'clock at night.
04
Every vendor and client kept in the loop.
The pain
Vendors want to know what is happening. Buyers want to know where they are in the process. Keeping everyone informed properly is a full-time job, so it either gets skipped, or your best agents end up doing communications work when they should be doing sales work. Either way, someone loses.
What FRET does
- Weekly progress updates go out automatically in your agency's voice and branding, tailored to each vendor and each buyer.
- Every meaningful step in the process (viewings booked, offers received, memoranda issued) triggers a quiet update on its own.
- Vendors and buyers can see recent activity without having to phone the office.
- Your agents keep control of the tone, without having to type every message.
What your agents notice
The office phone rings less. When it does ring, it is usually a real conversation worth having, not a "just chasing for an update."
How they fit together
A quiet system across your agency's whole sales day.
On their own, each of these takes a real weight off your team. Together, they cover most of the admin that a sales agency does in a week. Buyers are found, kept warm, matched to properties, moved through offers, and updated all the way to completion. Your agents are left with the work that actually needs a person: the phone calls, the viewings, the negotiations, the relationships. Most agencies start with one of the four and add the others once they see how much time it hands back.
Which of these would your agents thank you for first?
A real person will call you back within one working day
Don't FRET.
We take care of the admin so you can focus on selling.